10 Tips for Creating More Responsive Headlines Instantly!
Duncan Carver
carver@paradise.net.nz


Here are 10 tips for creating more responsive headlines that you can
begin to put to use instantly...

1: Differentiate From Your Competition

It's a good idea to spend some time analyzing the
headline style and approach that all your major competitors take. You
should try to stand apart from
the crowd and make your headlines as unique as
possible. They way that many common products
and services are advertised creates a rather generic
tone, and headlines which are all very similar are
not going to create the impact and appeal your trying
to achieve.

2: Use The Present Tense

When using benefits in your headlines ensure you keep them in the
present tense. A prospect will have no
interest in the benefits that could be achieved several years ago. They
need to be reassured your benefits
can be obtained today and continuously into the future. This will make
your offer much more real and
obtainable to all your prospects.

3: Use Sub-Headlines

The use of sub-headlines can help to reinforce your
main message. A sub-headline might stand alone from your main sales
letter or actually become the first two
or three sentences of it. This will help to add
believability and further interest your prospects.

4: Your Main Selling Point

Your headlines must be able to stand apart from your main sales message
and still be understood. Deliver
your main selling point in your initial headline and then continue
delivering further benefits in all sub-headlines
you use. Your prospects should be able to understand
the benefits of your entire offer by reading your headline and
sub-headlines alone.

5: Combine and Conquer

A power technique to use is to combine three of
your top benefits into one coherent headline. Choose
the most valuable claims and benefits and work them together into a
single statement.

6: Keep It Credible

If your headlines sound unbelievable they will fail.
Any claim you make in your headline needs to be
kept 100% true and believable. If you make extremely bold statements
it's a good idea to back them up
with the facts in your main sales message. A respected third party audit
showing the claims you make are in
fact correct are extremely convincing.

7: Prospects Want Benefits

Prospects are rarely sold on features alone. They
want to know about the obtainable benefits. What
does your headline promise the reader? What's in it
for them? Remember that a feature is something your product does and a
benefit is something that that
features does for the prospect.

8: Lead-in Statements

Short opening statements can help to introduce your prospect and prepare
them for the major benefit your headline is about to deliver. This can
add greater
impact and help to increase readership of your sales letters.

9: Directly Address Your Audience

Directly addressing your targeted audience adds
greater appeal. It also allows your prospects to
relate to your offer in the way that is more appealing
to the individual prospect. If you have a previously established
customer base and are trying to sell them
a backend product or service, then you might even consider addressing
them by their first name. A
prospect that sees his or her own name in the headline
will be extremely receptive to the message that follows.

10: Call Your Prospects To Action

Encouraging your prospects to perform an action can really help to
increase responsiveness. Try to issue a direct command in one of your
headlines that will turn
the Joe Bloggs reader into an active participant.
Asking a question provokes a conscious (or otherwise) reaction in your
prospects, and encourages
participation.

Try applying these tips the next time you need
an effective headline and watch your response
rates soar!


---------------About The Author--------------

Duncan Carver is the CEO of Internet Marketing Innovation Ltd. A Company
dedicated to providing innovative and affordable marketing solutions.

Visit his web site http://www.onlinemarketingtoday.com
for hundreds of free articles written by some of the
most professional online marketers of our time.
Exchanging Ideas!
http://www.onlinemarketingtoday.com
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