eLectrify your eBusiness by eReading eBooks!
By Mike Jones
In the next 5 minutes you will learn:
Why eBooks are crucial to your business How to
setup your own eLibrary Where to get good eBooks
including a rich FREE resource How to eRead
(screen read) for maximum efficiency How to make
your eReading electrify your business
Ready? Let's get started:
Why eBooks are crucial to your business Your
business needs input. The business mind must be
like a fast flowing stream. Ideas, viewpoints,
suggestions must be constantly flowing through.
Still water can stagnate. So can business. None
of us know it all. We are constantly learning.
Well written eBooks can show us how to market,
advertise, build web sites, you name it. We avoid
grief by learning from the mistakes of others.
How essential then that you build your own
reference eLibrary. Every time you use it you
can mine gold - if you do it right! This is why
eBooks are crucial to your business.
How to setup your own eLibrary Just follow the
same method as any library. A library has a
catalog. Books are grouped in sections by subject
or author. On your computer, create a folder
call eLibrary. If you only have a handful of
eBooks to start with you can keep them all
together. As the number starts to grow create sub
folders for different categories, e.g.
marketing, advertising, web design, graphics
etc. Put a shortcut to your library folder on
your desktop so it is always there as a useful
reference tool.
Where to get good eBooks There are numerous
resources. Put "FREE eBooks" in any search
engine and you will harvest a huge number of
leads. However, wading through the results can
be time consuming. An excellent site I
discovered the other day was
http://www.free-ebooks.com which you can browse
at your leisure. To get started quickly, you can
go to a top hit list I have assembled here:
http://www.vitalstop.com/ebooks.htm. All the
books listed I have personally obtained and can
recommend from experience. The FREE ones you can
download immediately from the links.
How to speed eRead So now you have your eLibrary
folder containing a number of top eBooks. You
start to read. Overwhelming isn't it? Especially
if some of the books contain hundreds of pages.
The answer? Develop the skill of speed reading
onscreen. You need a way to quickly absorb
information or you will be there forever!
Two things are especially important with screen
reading: 1) Your environment. Lighting should not
produce glare. Poor lighting can greatly reduce
reading speed. High contrast is preferred on the
screen so the print has the greatest clarity.
This also improves comprehension. 2) Use speed
reading techniques. Use one hand to hit the
'Page Down' key and the other hand to hold and
operate a guide such as a ruler. Holding the
guide an inch or so away from the screen, move
it down at a reasonable rate, or use sweeping
motions across the screen. This encourages the
eyes to take in larger sections at a time,
especially making use of peripheral vision. With
regular practice this really speeds up screen
reading.
Stop every 10 minutes or so and allow your eyes
to roam around your surroundings, perhaps
focusing on a distant object. This helps
eliminate eye fatigue.
How to make your eReading electrify your business
The number one trap to avoid is to just start
reading WITHOUT any plan or preparation. This is
like trying to catch and hold falling snow
flakes. Yes there are millions of them and they
all look so beautiful. Alas, they only last one
second in the warmth of your hand. A good eBook
may have a host of wonderful ideas. You are
captivated by one, then in an instant that one
is forgotten as you move on to the next. So how
can you make your eReading sessions PRODUCTIVE?
Resist the temptation to just rush in and start.
Instead do this first:
1. Have a new document open in your word
processor. 2. Scan the eBook's outline of
contents so you can anticipate what's coming and
where the book is going. 3. Start reading
objectively. This means you are looking for
something! Basically any idea or suggestion that
you can apply to YOUR business should be noted
in your open document. Enter the page number so
you can find it again. Alternatively, if you
like working with hard copy, hit the print
button. Then use a colored highlighter on the key
sentences. 4. After your reading session, set a
time to implement or investigate the points you
have noted.
eBook reading should be a part of your weekly
schedule. Make time each day to scan or read
another batch of pages. For key eBooks, return
to them after a couple of months and read them
again. You will be amazed how many more gems you
can sift out of it. What if the material in some
books is duplicated in others? They still have
value. No two books are identical. Does a
gardening enthusiast have one gardening book on
his bookshelf? No. If you are serious about
internet business then you need a good collection
of eBusiness eBooks!
For example, a must in any eLibrary must surely
be Ken Envoy's "Make Your Site Sell". I read
sections again the other day which led me to
make further changes on my web site. I removed a
lot of clutter from the top of my web pages so a
nice clean, clear header could do its work of
pulling the audience in to the main body of the
page. On previous readings I had missed that
point. This time it screamed at me in view of my
web page design.
So get your eLibrary organized. If you already
have eBooks littered around your hard disk,
gather them together and build an eLibrary.
Start using them. If you have not yet downloaded
any eBooks, make a start today using the
suggestions above.
Yes, you can eLectrify your eBusiness by
eReading eBooks from your own eLibrary!
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