Delivering Quality Original Content Wins Every Time
by Rob Willmann


How many newsletters have you read that run the same
articles?

Probably quite a few. Chances are your subscribers also
subscribe to other newsletters, and they read the same
hackneyed articles.

Running the same story or article as every other ezine in
your field gives your readers one of two impressions:

A) The article/news item was so good that it deserved to be
reprinted in multiple magazines. OR...

B) You were too lazy or don't care enough about your
publication to find original content.

I know that sounds harsh, but that's exactly what goes
through my mind when I read the same article in multiple
sources.

Your subscribers are aching to read original content.
Publishing original material gives you authority as an
expert in your field, satisfies your subscribers' needs for
original content, and builds loyalty.

The major news agencies (CNN, NBC, CBS, etc.) are always
trying to beat each other to the punch by running a story
before their competitors. They accomplish this by creating
friendships and alliances with key players in the news
industry in order to get a head start. By making contacts
with reputable sources, these news agencies can often get
the scoop hours before their competitors.

You can use this same tactic by contacting authors who write
articles related to your publication. Offer them ad space in
your publication if they'll give you exclusive rights to
original stories or articles that they write for you.

Better yet, ask them to send you their material before
announcing their article to other publishers. Once you
receive an article from your "exclusive source," contact
them and decide on a date that you'll run their article as
long as you are the first person to print it.

I have used this technique to publish many outstanding
articles before they were repeated in 20 or 30 other
internet marketing ezines.

Want another great way to obtain quality content? Try this:

Contact authors and explain that you're in need of a writer
to write exclusive content for your publication. If they'll
agree to write for you, let them know that you'll archive
your ezine on your website. Give them full credit for
the article in the form of a resource box at the bottom of
the article with their contact material.

Using this technique you can acquire 5-6 writers who'll be
glad to send you original material once a week. Once you've
published the article, email the author and thank them for
the article, and present them with a list of other related
topics that you would love to see published in your ezine.

Or you can always write your own content. This also allows
you to contact other newsletter owners and see if they'll
also publish your articles.

Good Luck!

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>>>>> About the Author <<<<<

Rob Willmann's free weekly "Gold Mine Ezine" is packed with
articles and tips to help you start and grow your own ezine.

Subscribe today and download Rob's award winning ebook:
"Turn YOUR Newsletter Into a Gold Mine!"

http://www.ubrande.com/?makingprofit.com
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P.S. You may reprint this article as long as this resource
box is included.

Rob Willmann
mailbag@ubrande.com

Ubrande, LLC
http://www.ubrande.com/?makingprofit.com